Archive - Table For One

You Can't Go On A Roadtrip With Just Anyone

What a random roadtrip taught me about hiring my first employees

Oct 22 • Durva Mathure

Why Are Your Competitors Winning Even When You Seem Stuck?

The question I asked myself every morning at Shezaar

Oct 16 • Durva Mathure

Don't Over-engineer Your MVP!

What Yujian, founder of Floot (YC S25), taught me about scoping and building my MVP

Oct 12 • Durva Mathure

Creating Content That Converts

A recap of the first ever in-person Table for One event!!

Oct 9 • Durva Mathure

How I Built A Non-AI-Slop Website In 1 Hour

I analysed PDFs from 22 AI creators. Here's what actually worked.

Oct 5 • Durva Mathure

Is Your GTM Strategy Silently Killing Your Startup?

Have you ever been desperate enough to try all possible ways to get customers? If so, this one's for you.

Oct 1 • Durva Mathure

September 2026

The 5 GTM Strategies For Consumer Tech Apps To Get Their First 100 Users

I dug into how 50 consumer apps got their first users, from Cal AI to Partiful, and pulled out 5 plays with the exact rooms and people for your category

Sep 25 • Durva Mathure

I Built A Real MVP In 5 Hours With Floot

How I built a secured working app in 5 hours without leaving my Claude chat

Sep 12 • Durva Mathure

The Five Habits That Stop Solo Founders From Burning A Month On Nothing

The busiest month of my year produced exactly zero progress and here are the 5 habits I picked up to never let that happen again

Sep 9 • Durva Mathure

Are You Writing For The People Who Actually Show Up In Your Substack Audience?

A system to read your substack and show you who is in your audience

Sep 5 • Durva Mathure

August 2026

The First 100: How A Non-technical Solo Founder Built A Tech Product For Women Entrepreneurs

950 women on the waitlist in 16 weeks!

Aug 26 • Durva Mathure

How To Build AI Skills and Agents That Are Insanely Good?

I have built 71 claude skills and today I am sharing the exact playbook I use for every one.

Aug 19 • Durva Mathure

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