Archive - Table For One

The Five Habits That Stop Solo Founders From Burning A Month On Nothing

The busiest month of my year produced exactly zero progress and here are the 5 habits I picked up to never let that happen again

Sep 9 • Durva Mathure

Are You Writing For The People Who Actually Show Up In Your Substack Audience?

A system to read your substack and show you who is in your audience

Sep 5 • Durva Mathure

August 2026

The First 100: How A Non-technical Solo Founder Built A Tech Product For Women Entrepreneurs

950 women on the waitlist in 16 weeks!

Aug 26 • Durva Mathure

How To Build AI Skills and Agents That Are Insanely Good?

I have built 71 claude skills and today I am sharing the exact playbook I use for every one.

Aug 19 • Durva Mathure

Can A Visionary Be A Solo Founder?

I was at a co-working event two weeks ago, in the middle of explaining my vision for Table for One, when a woman, across from me, interrupted to say:

Aug 14 • Durva Mathure

The Interview System That Saves You Weeks Of Building The Wrong Thing

I wasted weeks on a feature nobody wanted. Now this agent synthesizes my user interviews so that I never make that mistake again.

Aug 13 • Durva Mathure

Unfair Advantage: The Founder Who Wanted To Support Creatives?!

Alisha Gupta built a 1,500-person community without quitting her job. Read about the things she does that I am learning to do.

Aug 5 • Durva Mathure and Beauty In Balance

You Are Focusing On The Wrong Competitors

Four forces that are worse than any new startup on the block

Aug 1 • Durva Mathure

July 2026

What I Owe My Startup

Three things I didn't expect to gain

Jul 25 • Durva Mathure

The Reddit System To Get You Organic Growth

Reddit is the most underrated growth channel for founders, and this is how I show up on Reddit consistently.

Jul 22 • Durva Mathure

How To Validate Your Startup Idea Quickly?

You Have A Startup Idea? Perfect. Here's What To Do Immediately After.

Jul 18 • Durva Mathure

The Lies Every Early-Stage Founder Must Tell

Every early-stage founder I have met has stretched the truth in some way. So where do you draw the line?

Jul 14 • Durva Mathure

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