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The First 100
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A To Z
D for Distribution: Build the Audience Before You Build the Product
Most founders don't think about distribution until it's too late. Here's how to build it before you even have a product.
May 17
•
Durva Mathure
7
4
C for Competitors: You're not losing to them. You're losing to indifference.
The competitor you should be worried about isn't another company.
May 1
•
Durva Mathure
6
B for Bias: The story you're telling yourself about your customer
Why founders confuse the customer they want for the customer they have.
Apr 3
•
Durva Mathure
6
1
A for Authentic : Why nobody wants your actual origin story
Everyone says they want authentic founder content. Almost nobody actually does.
Mar 27
•
Durva Mathure
8
1
1
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