A solo founder's guide to increasing the odds that your ideal customer buys from you
Smart. I would have seen the price tag on the IKEA fridge and thought it was about share of wallet and capturing a little more money on their lower margin product but you're right it's about completing their product more than the revenue.
Yeah. I initially thought the same! Which is why I had to dig deep.
Smart. I would have seen the price tag on the IKEA fridge and thought it was about share of wallet and capturing a little more money on their lower margin product but you're right it's about completing their product more than the revenue.
Yeah. I initially thought the same! Which is why I had to dig deep.