4 Comments
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Andrew Garberson's avatar

challenge only seems to compound when building a "founder brand" and "company brand" at the same time. good tips!

Durva Mathure's avatar

Oh yes I was doing that too. It is exhausting and confusing!

Charu Kaushik's avatar

I actually had this realisation a week ago after keep my business on each social platform available to mankind.

Extremely important to choose your platform, understand your audience for specific business goal.

And how cool is that to have a business to bang your head on platform-specific research at 2 am.

Durva Mathure's avatar

Absolutely. It is very exhausting.