The Reddit System To Get You Organic Growth

Reddit is the most underrated growth channel for founders, and this is how I show up on Reddit consistently.

Just one comment on a Reddit thread sent 200 people to my website. Meanwhile, Instagram and TikTok sent only 15.

A few months into building Shezaar, I was creating top-of-funnel content everywhere. Instagram, TikTok, Linkedin, Substack. You name it.

It wore me down faster than any week of sales or customer interviews or fundraising.

Because all of that effort converted to no views. Meanwhile, I just completely ignored Reddit, a goldmine that I hadn’t even thought of.

Until one day, I landed on a Reddit thread and everything changed. I saw a post where someone asked the same question one of my blogs answered. So, I commented with pure value, in a way I would answer a friend over text. And that comment got me 5 responses and 2 DMs!

So I started showing up on Reddit a few times a week after that. And just like that, with just three or four comments a week, I started driving real growth.

But it is not as easy as it sounds and the penalty of making a mistake is too heavy.

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The 70/30 Rule

The instinct almost everyone reaches for is to promote what you have built. To post something maybe a link or a landing page. But that never works.

Subreddits are strict about self-promotion, and even the few that allow it get you two or three clicks, which are useless.

Seventy percent of what you post should be purely helpful. No link. No product. Basically nothing that promotes you in any way. But a real answer to what the person asked. Or a real post that starts a conversation.

This is what makes you a contributor instead of someone farming Reddit for clicks.

The other thirty percent can point somewhere. But it should never say “I built …” or “My product ….” Redditors are very very allergic to that! What works instead is saying something like “I found this article, here is what it says, linking it below if you want to read the rest.” Or a post that has undeniable value.

Here is a post that was me being pure vulnerable:

And here is one where I mentioned my own build, but I wasn’t selling anything:

Reddit is a long game!

But doing this well, every single day, across ten or so subreddits, is not something anyone can sustain for long. You either burn out or start cutting corners.

And cutting corners is exactly what got my first account banned.

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The System

This Claude skill is a perfect system to show up every day.

It has three parts and everything runs through the browser in Claude Cowork.

The Scout

The Scout interviews you to learn what you want out of Reddit right now. It understands your product, its stage, your audience, what you can hand a user today, and how you write. Because organic outreach works best when you are extremely specific. Then it finds 10 to 12 active subreddits where that conversation is already happening. All of this gets stored to a profile md file. The first time this file is created, you need to check it and sharpen it. This file is the brain of the whole thing so you have to make sure that it is accurate.

Command: “Set up my Reddit system.”

The Sifter

This is the task that runs daily. It opens each of your subreddits, scores them, and hands you five threads worth your time with a comment already drafted in your voice. Just fifteen minutes of this every day and you have made a real dent in your organic growth. Save this as a scheduled Cowork task for early morning so all of the sifting is done before you even wake up.

Command: “Run my daily Reddit scan.”

The Coach

Once you have posted a dozen or so comments, the Coach analyzes which ones landed, writes down what works, and feeds that back to the Sifter so the picks get sharper over time. You do not have to keep a list yourself. Each time you post a comment, paste its link into the chat or say “log the one I posted“ and the skill logs it.

Command: “Review how my Reddit outreach is going.”

So all you need is a Claude subscription with “Code execution and file creation” turned on in settings so it can save its notes to files.

Download the skill file at the bottom of this post and drop it into your Claude account.

How To Not Create “AI-Slop” Comments

The only thing that makes any skill good is context. So, point the skill to your resources!

If you have your own essays, a product one-pager, a doc that answers a question you get all the time, point the system to them during setup.

Resources sharpen who the skill thinks you are.

Twenty articles that you wrote about your product or your industry tell it what you can credibly answer. Once it knows what you have deep answers for, the Sifter can prioritize threads where you are the right person to reply. And it can weave the exact references in the comments.

If you have nothing to point to yet, skip it. The system works fine without it. But the day you do, this is a game changer.

Steal Mine

If you use it, tell me what worked and what didn’t. If you are an early-stage founder, tell me what you are building and I would love to help any way I can!

Reddit Outreach Skill

Durva