Non-technical solo founder' + 'tech product' is the combo that makes me actually want to click, way more than another engineer-builds-thing story. Reading this now.
The most useful line is the one you almost buried: founder content worked for Nomiki because her buyer was a founder one step behind her. For most of us that isn't true, and "post your journey" turns into performing for other builders who will never pay. I ran that experiment for six months on a B2B tool. Lots of nods from peers, near-zero customers. What I'd ask her: how did she decide what to post each week? Volume is the visible part. The invisible part is knowing which questions her 950 women were already asking each other, and answering those instead of narrating her Tuesday. I ended up building a small thing to run exactly that check before I write (that's what snapfast.ai is for: https://snapfast.ai). Also, teaching before building is the cheapest churn research there is.
Oh yes absolutely! From what I have seen of her content she is very candid about sharing her journey. So she talks about the decisions she’s making like hiring an engineer or spending money on ads. She also talks about the mistakes she has made. So it definitely isn’t a random Tuesday day in my life content. Snapfast looks cool! Let me check it out.
A hundred interested buyers being worth more than a thousand followers who will never buy is a number I want to actually hold myself to. I've been treating audience size as a proxy for progress, without checking how many of those people were ever actually my exact buyer to begin with.
Non-technical solo founder' + 'tech product' is the combo that makes me actually want to click, way more than another engineer-builds-thing story. Reading this now.
Haha! Tell me what you think!!
The most useful line is the one you almost buried: founder content worked for Nomiki because her buyer was a founder one step behind her. For most of us that isn't true, and "post your journey" turns into performing for other builders who will never pay. I ran that experiment for six months on a B2B tool. Lots of nods from peers, near-zero customers. What I'd ask her: how did she decide what to post each week? Volume is the visible part. The invisible part is knowing which questions her 950 women were already asking each other, and answering those instead of narrating her Tuesday. I ended up building a small thing to run exactly that check before I write (that's what snapfast.ai is for: https://snapfast.ai). Also, teaching before building is the cheapest churn research there is.
Oh yes absolutely! From what I have seen of her content she is very candid about sharing her journey. So she talks about the decisions she’s making like hiring an engineer or spending money on ads. She also talks about the mistakes she has made. So it definitely isn’t a random Tuesday day in my life content. Snapfast looks cool! Let me check it out.
A hundred interested buyers being worth more than a thousand followers who will never buy is a number I want to actually hold myself to. I've been treating audience size as a proxy for progress, without checking how many of those people were ever actually my exact buyer to begin with.
YES! And that is way more common than you think! We tend to follow vanity numbers. When in fact we need to focus on reaching the niche users.
Really cool read, love how you can pick so many different ways to deliver the same result. A product is often the wrong first one!
Yes absolutely! But we naturally gravitate towards building the product.